I feel the TV commercials can be categorized into 4 major categories
1. The wastes: waste of money and time totally
2. The repulsive: the unbearable ones
3. The Could-be-better ones: a nice idea but poorly executed
4. The real clickers
Category I is of those ads that are not at all relevant to the product and its positioning in anyways. Many reasons can be responsible for this, like inappropriate brand ambassador, irrelevant story of the ad or lack of any relation with the product: Result? The main product is pushed to a corner.
Some examples have been given below that I THINK (with a sincere apology to their creators) fall into this category of my analysis of TV ads.
2. BSNL: Why has Preity been chosen the brand ambassador of BSNL in the first place? What made BSNL sign her, I am yet to get. Here a docile girl (Preity) gets furious and rejects a good boy from a good family just because he is not having BSNL landline, LOL!! So all u guys out there make sure u have BSNL so your chances of rejections are eliminated!!
1. Rediffmail: Just too unhygienic, irrelevant and too long, like an epic movie. The man pees into the post box, so all the letters smell bad, so try e-mail….. what a pervert idea?
2. 7-UP: The bheja fry ad. OMG!! How can one make that?? Too repulsive, capable enough to make you puke, particularly if you happen to watch it during dinner time. The scene of frying brains is just intolerable.
3. Rediffmail: Again, everyone is talking of bigness. Lewd and stupid.
Category III is of ads which have good central idea but could have been executed in a better way. Consider these-
1. Dominos: A composed executive during a business presentation (actor Arshad Warsi) starts behaving like a kid when he sees the Dominos pizza. A good idea spoilt!
Catgory IV is of those which are my favs Like,
2. Vodaphone: Though it has sparked some controversy from animal lovers, still it’s the central idea, the independence day version of the ad that is mind blowing!! It clicks (above).
3. Sprite: A boy two-timing very smartly; ‘Seedhi baat no bakwaas’ ad is short, youthful, funny and real!!
4. TOI Lead India: Truly inspiring! The way I think an ad should be. The jingle in Shankar Mahadevan's voice add to the beauty to this amazing ad. Definitely a show-stealer.